My husband and I sat down last night to try to figure out my advertising budget for the year. We pulled up not only this year’s records so far, but my fiscal spreadsheets for the past four years, to see what I’ve historically spent. * What we saw was a sort of exponential growth — in 2007, I spent almost nothing on advertising — less than $100. And every year since then, I’ve spent more and more. In 2009, I started advertising with Renaissance Magazine, and my expenses sky rocketed. This year, I’ve already spent considerably more than I spent all of last year. Eek!
So, I made a decision, which is this. I cannot afford to spend any more money on advertising this year. Instead, I must find new and creative ways to get the word out there about Storied Threads. It means making good use of Facebook and Twitter, keeping this blog regularly updated, passing out business cards at every opportunity, and networking like crazy at the shows I’ll be at. And it means I must make sure that my ads in Ren Mag stay fresh and eye catching — which means changing them up as often as possible, so that people who subscribe to the magazine never just gloss over it as something they’ve already seen.
For the last year or so, I’ve been running the same ad. Today, that changes! I have two new ads prepped and ready to go, and two more half-prepped. (By which I mean that I did an initial layout process, and will now send them to my amazing graphic artist Tricia Lupien to really make them pop.) Here is a little sneak peak of a few of the ads I’ve got coming up.
*Here is one of the ways I am a terrible businesswoman. I just spend the money, without an actual budget. This, I suspect, must change….