On behalf of my wife, who is busy with that “day job” thing, Happy New Year!
As part of our annual year-end wrap-up, we at the Storied Threads household are gathering together all our financial records to take to our awesome accountant. As part of this process, and to help her plan for 2012, I sifted through Veronica’s Etsy sales records for 2011 to see what her hottest-selling patches were.
As she’s mentioned in this blog before, the patch division of Storied Threads took off last year and is providing her with a nice, steady revenue stream, but it was a little shocking to see the growth of that particular item line.
A grand total of 40 patches sold through Etsy between January and August, then in September, Veronica moved 32 patches online, and in October, 23 (and that is just the online sales; I’m betting she’d about double that number if she factored in all the patches she sold at the fall Connecticut Renaissance Faire).
And then the holiday shopping season hit, and over the course of November and December, Veronica sold a total of 233 patches. Yes, she sold nearly three times as many patches in the last two months of 2011 as she in the preceding 10 months combined – again, not counting whatever walked out of the tent at CTRF.
The turning point, I think was the introduction of the Doctor Who Awareness Ribbon patch in April. That was Veronica’s first real foray into catering to the sci-fi/fantasy geek crowd, and it inspired her to whip up many, many more fun designs.
So, since it’s tradition to do top 10 countdowns for New Year’s, here are the 10 best-selling Storied Threads patches on Etsy.
10: (Tie) The dirigible and the Seal of Rassilon. The dirigible is an Urban Threads creation, but the Doctor Who-inspired Seal of Rassilon, the official seal of the founder of the Time Lord society on Gallifrey, is one Veronica digitized herself (an often time-consuming project in and of itself). What’s impressive about the Seal is that it was introduced in the last quarter of 2011, yet sold as many patches as the dirigible, which has been around all year.
9: The Mad Scientist Geek Merit Badge. Another late addition to the line that did brisk business. Customers like that they can easily customize the colors (at no added expense), and it seemed to be a popular holiday gift option for people shopping for the actual (and presumably not mad) scientists in their lives.
8: The Plague Survivor Geek Merit Badge. This was Veronica’s second design for this patch (the first one reminded people too much of the Spy Vs. Spy cartoon in Mad Magazine). I’m a little surprised this one got such a positive response, but apparently people dig the scary bird-faced plague doctor.
7: Are You My Mummy? Another Doctor Who-inspired design, this one featuring the eerie “gas mask people” from Series One (the Christopher Eccelston season). The design alone is cool, but the addition of the slogan attracted the Whovians.
6: The Zombie Survival Geek Merit Badge. I wish I could say Veronica came up with this one, but this is another Urban Threads special – although it did lead her to create the other Geek Merit Badges. That line of products will definitely expand in 2012.
5: A Song of Ice and Fire – House Stark. Sadly, it took a TV adaptation of George R.R. Martin’s fantasy series to bring it to the attention of the general public, but the HBO series is bringing in new fans. Like all of Veronica’s Song of Ice and Fire house patches, the House Stark features the house’s totem and words.
4: The Time Lord Seal. The third Doctor Who-inspired patch on the list, the “logo,” if you will, of the Time Lords. Like the Seal of Rassilon, the Time Lord seal is neat because even if you aren’t aware of its source, it’s a very interesting image.
3: Fezzes Are Cool. Doctor Who design number four, this one in honor of the current Doctor, Matt Smith. Although bow ties are also cool, they also proved tricky to render as embroidery (although it could still make an appearance in 2012…who knows?).
2: The X-Files – I Want To Believe. Veronica did this one on kind of a whim, never expecting the X-Philes of the world to snap this design up in the numbers they did. This patch is a more bold, graphic interpretation of the poster that hung in Agent Fox Mulder’s office.
And the top-selling patch for Storied Threads in 2011 is…
1: The Original Doctor Who Awareness Ribbon. I’m pleased with this because I was the one who came up with this design…sort of. I first suggested this concept as a joke, but Veronica ran with it, and the Doctor Who Awareness Ribbon was born. It debuted in April 2011, at the spring Connecticut Renaissance Faire, and immediately sold out. It continues to move well both domestically and abroad, and was even featured on the official Doctor Who Tumblr page!
Remember, all of these patches, as well as more than three dozen other designs, are on sale now at the Storied Threads Etsy shop!
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