This gratuitous picture of Beatrix and Pippen is just here to catch your attention.
First and most importantly, we want to let everyone know that we are NOT going out of business. Storied Threads expects to remain in business for many years to come.
However, we are making significant changes to our business model. First, we are taking an indefinite hiatus from doing shows, including all pop culture conventions, once we have concluded our 2016 season.
The New England con circuit has grown a lot in the past few years, but we’ve learned that this is not a good thing. The region has become glutted with cons and these shows are tapping the same limited audience pool. We did more shows this year, which meant increasing our expenses and our workload, only to make the same revenue as in 2015. That simply isn’t sustainable.
This all fed into the other major factor in our decision. Running a small business is extremely stressful, and that stress has taken a toll on me emotionally. As much as I love my business and as proud as I am in all the work I’ve put into it, I realize that in order to keep it alive long-term, I need to step back from it a little.
So, beginning in 2017, Storied Threads will be an online-only business. We will continue to sell our products through our website and Etsy shop, we will continue to design new items, and we will continue to maintain and develop our shops at Redbubble and at Spoonflower. But moving to an online-only model means we only have to make items as they are ordered, which will greatly reduce my time in the studio. I will still manage Storied Threads and handle merchandise construction and design, while my husband will take over many day-to-day aspects of the business, leaving me free to pursue other opportunities.
This wasn’t an easy decision. The notion of simply reducing my commitment to my business often felt like I was failing or giving up, but ultimately I decided that this new approach would best balance my desire to maintain Storied Threads with the need to care for my emotional health.
Thank you to everyone to has supported me in this endeavor, and hopefully the day will come when I can return to Storied Threads on a full-time basis. Until then, please keep up with us on our social media accounts, where we will continue to keep you up to date on all of our activity, sales, and new items!
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