You guys? You fans of Storied Threads? You guys ROCK.
Thanks to all of you, Storied Threads has had a record breaking month this November — I have never before done so much online business in a 30 day span as I have this month! And the surprising hot seller?
Patches.
That’s right — in one month, without selling a single pirate coat or gambeson, I have sold enough items under $13 each to have made record sales.
There’s no question that this is, at least in part, thanks to me creating more designs in the last few months, and many of them of a decidedly geeky vibe. This Time Lord Seal patch, for instance, has been my hot seller in the last couple of weeks — I sold three of them in one day earlier this week in fact. I learned at CTRF last month that Doctor Who fans are some of the best shoppers out there — I couldn’t keep my Whovian patches in stock through a weekend at that show. And my Etsy sales this month have only reinforced that. Proabably 75% of my Small Business Saturday sales were of Who patches.
Game of Thrones fans have been coming out in droves, too. While the Starks’ “Winter is Coming” patch has (unsurprisingly) been the big seller among that set, I’ve sold at least one of almost every other House as well. I’m particularly pleased with these designs. I had originally thought to simply use the HBO images and turn them into patches, but the more I looked at them, the more they didn’t appeal to me for this project. So instead, I went out and found public domain images that I liked, and designed six patches that represented the individual Houses, while still maintaining a common aesthetic.
There are, of course, down sides to selling this many patches in such a short time. For instance, I ran out of crucial supplies much faster than I had expected, which has put me behind schedule in fulfilling orders. I have a huge stack of addressed and stamped envelopes in the studio, ready to be filled with patches just as fast as I can make them. At least one day this weekend will be spent madly running the embroidery machine to fill orders, hopefully getting enough done that I can use the second day to make patches for stock for next weekend’s Dickens Christmas event.
But you know what? That’s a small price to pay. I seriously don’t mind working my butt off this weekend, if it means filling orders for all of you awesome people. This is the work I love, and I love that you are all helping to make it a reality for me.
Thank you.