It was bound to happen eventually: I had a slow sales month.
When I made Storied Threads my full-time job, I knew that in order to make it financially viable I’d have to make a certain daily average in sales, and until March I’ve not just met that goal, I’ve exceeded it significantly.
So I can’t complain, and as I said, it wasn’t realistic to believe that every single month for the rest of my life was going to see brisk activity and I wouldn’t have a dip here and there, but I nevertheless looked at my so-so Etsy sales with some concern. What if all those other months were flukes and this is what I had to look forward to? I wondered, fearing for my financial well-being.
It was tough to accept that there were some things I simply could not influence, like the overall economy and people’s spending habits, but that’s the reality of it.
Rather than worry about things I couldn’t control, I decided to try and channel my anxiety productively and find some way to reverse the trend (although, admittedly, one month is not really a trend), and that leads to my announcement of the week: Storied Threads is now on Tumblr.
This was, in hindsight, a no-brainer decision — a customer once referred to my tent at the Connecticut Renaissance Faire as “the Tumblr tent” — but it took me a while to pull the trigger and actually set up a Tumblr account. I already have a website, an Etsy shop, a Facebook page, and a Twitter account, so the thought of managing yet another social networking site was a little intimidating.
One of the things that finally sold me on it was this article on Mashable about the pros and cons of promoting a small business via Tumblr, and this one particular fact sealed the deal:
“Here’s the breakdown of who is using the blogging platform, according to Mark Coatney from Tumblr: In the U.S. the audience tends to be younger — 56% of the service’s 25.2 million monthly visitors are under 34, and users skew slightly more male (52%). If that sounds like your average customer, you may want to give it a go.”
How much more perfect could it be for me?
My Tumblr account is new and growing slowly, but I’m hoping it will attract new customers, and next time I’ll be worrying about keeping up with the demand. That’s the kind of stress I like.