With the exception of Arisia, and my personal trip to London, this winter has been a bit on the slow side.
That’s not entirely a bad thing, because it’s giving me time to build stock for my next show, Anime Boston (March 21 – 23 at the Hynes Convention Center), and it’s motivated me to explore some new ideas for spreading the word about my business.
For the most part, I’ve relied heavily on social media to keep people informed of my new products and show schedule, but that approach works only so well. Facebook, which has been my go-to promotional avenue for the last few years, hasn’t been as reliable thanks to this mythical “algorithm” that dictates how many people will actually see my posts, so I’ve been looking into new ways to keep in touch with my fans.
This week, I’m launching a weekly e-newsletter to spotlight new merchandise and upcoming shows, and you can go sign up for that right now using this link.
We’re also taking some steps to boost the website’s presence. As my husband put it, my Etsy shop – which delivers the bulk of my online sales – is one department in a department store, while my website is a department inside a department store inside a mall that’s surrounded by a hundred other malls, so we’re working with Yellow Pages.com to do a little search engine optimization work to make it easier for people to find us.
I’m treating these as experiments, because there’s of course no guarantee that they’ll have any effect, but I’m hopeful they’ll pay off. I also hope everyone reading this does me the best favor they can do for me, and that’s to tell your friends about my website and my Etsy shop. Positive word of mouth is always the best form of advertising!